genai / news / / The Economic Times
A key aspect of Adobe’s strategy is its focus on first-party data.
Adobe is embedding its marketing intelligence into external platforms like Microsoft 365 Copilot and IBM AI.
KEY POINTS
- CX Enterprise Coworker introduces task-oriented AI agents to handle workflows, not just provide insights.
- Adobe is integrating payments platforms like PayPal and Stripe to enhance commerce and customer interactions.
- Major agencies and integrators like Accenture and WPP will customize industry solutions on Adobe’s platform.
- Adobe aims to unify siloed enterprise AI tools by acting as a connective orchestration layer across workflows.
COMPANIES
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