# Dollar General 正在改造其店面佈局。

*business · news · 2026-05-27 · MassLive*

## Key points

- Dollar General 正在改造店面佈局，以鼓勵顧客瀏覽並模仿像 T.J. Maxx 這類折扣零售商。
- 公司正在試行訂閱制方案，採用類似 Costco 會員俱樂部的模式。
- 第四季業績顯示顧客購買的商品數量減少，但較高的價格推動平均購物籃金額增加。
- Dollar General 預期 2026 年淨銷售成長為 3.7% 至 4.2%，同店銷售成長為 2.2% 至 2.7%。

Dollar General is revamping its store layout, and the new experience might feel a bit familiar to off-price shoppers. CEO Todd Vasos announced the shift in a March earnings call, noting the new format is designed to encourage browsing and treasure hunting, Retail Dive reported. The strategy mirrors the model used by retail giants such as T.J. Maxx and Home Goods. Additionally, the discount retailer is piloting a subscription program as part of its loyalty efforts, borrowing another page from wholesale clubs such as Costco and BJ’s. The pivot follows a strong fourth quarter when Dollar General reported increases in customer traffic and average basket size. Technically, customers bought fewer things in the fourth quarter, according to Retail Dive, but since each thing cost more, basket growth improved. Vasos noted during the earnings call that Dollar General is focused on offering prices for shoppers across all income brackets. “We are meeting this need as we continue to grow penetration with households of all income levels, and while we continue to be pleased with our pricing position against competitors and other classes of trade, we know value is multifaceted, especially for our core customer,” the CEO said. For fiscal year 2026, Dollar General expects net sales growth between 3.7% and 4.2%, with same-store sales projected to grow between 2.2% and 2.7%. Dollar General did not immediately respond to MassLive’s request for comment Tuesday.

**Countries:** United States

[Read the full story on MassLive](https://www.masslive.com/business/2026/05/this-is-how-tj-maxx-costco-inspired-dollar-generals-store-redesign-new-shopping-experience.html)

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