# 此合作為期三年的策略合作協議一部分。

*business · news · 2026-05-29 · The Manila Times*

## Key points

- 觀光部與萬事達卡的商戶推廣活動迄今已創造超過630萬披索的銷售額。
- 觀光部利用萬事達卡的SpendingPulse分析工具即時識別新訪客市場。
- 觀光需求正透過數據驅動的洞察，重新導向服務不足的省級目的地。
- 特定地區的小型業者加入萬事達卡的Priceless計畫，以觸及全球持卡人。

THE Department of Tourism (DOT) and Mastercard are expanding support for tourism-related micro, small, and medium enterprises (MSMEs) through digital and experiential initiatives to strengthen local economies. The collaboration is part of a three-year Strategic Collaboration Agreement to equip local communities and smaller tourism players with digital and cashless technologies. Tourism Secretary Bernardita "Dita" Angara-Mathay said the partnership aligns with the government’s push to position tourism as a key driver of inclusive economic growth. The DOT said merchant-driven activations under the initiative have already generated more than P6.3 million in sales, directly benefiting businesses in travel, dining, and cultural experiences. To support tourism planning, the agency is also using Mastercard’s Destinations by SpendingPulse platform, which provides aggregated, anonymous spending analytics to monitor real-time tourist behavior. The data allows the DOT to identify emerging visitor markets and redirect tourism demand toward underserved provincial destinations that stand to benefit from increased visitor spending. Local operators, artisans, and restaurants in Metro Manila, Baguio, Bohol, Bicol, and Ilocos are also being integrated into Mastercard’s Priceless Program to showcase curated cultural and culinary experiences to domestic and international cardholders. The DOT said the expanded platform gives smaller tourism enterprises a broader market reach while opening new economic opportunities through experiential travel offerings. Through the partnership, the agency said it hopes to ensure that the benefits of a thriving and digitally enabled tourism industry are felt by the local businesses and communities that form the backbone of Philippine tourism.

**Companies:** Mastercard
**Countries:** Philippines

[Read the full story on The Manila Times](https://www.manilatimes.net/2026/05/30/news/national/dot-mastercard-expand-support-for-tourism-msmes/2354740)

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