# 阿里巴巴與歐洲足聯簽署獨家六年協議，涵蓋多個歐洲主要賽事。

*genai · news · 2026-05-31 · South China Morning Post*

## Key points

- 阿里巴巴與歐洲足聯簽署獨家六年360度重播技術合作協議。
- 阿里巴巴的Qwen AI模型將用於球迷互動及媒體內容管理。
- 合作涵蓋歐冠聯賽、歐霸聯賽、歐會聯賽及2028年歐洲國家盃。
- 阿里巴巴成為歐洲足聯主要賽事的官方AI、雲端服務及電子商務合作夥伴。

Alibaba Group and Uefa are bringing the Chinese giant’s 360-degree replay technology to football, after signing an exclusive six-year deal covering several major tournaments in Europe. The partnership, which has been widely reported in state media, will see the sport’s regional governing body join the International Olympic Committee and NBA China, among others, in working with Qwen, Alibaba’s artificial intelligence model. With European football accelerating its digital transformation and fan engagement, Alibaba will become the official AI, cloud services and e-commerce partner for the Champions League, Europa League and Conference League from the 2027-28 season to the 2032-33 season, as well as Euro 2028. Aleksander Ceferin, the Uefa president, said he believed the technology company’s expertise in artificial intelligence would help improve the experience of fans globally, while driving new ways for people to watch the sport. “Together with Alibaba, we will bring fans closer to the game in newer and more meaningful ways, making our competitions more engaging, more accessible and more immersive, while preserving the traditions, emotions and spirit that define European football,” Cerefin said at a signing ceremony in Budapest hours before Paris Saint-Germain’s penalty shoot-out win over Arsenal. During the partnership, Alibaba will use its AI technologies, including its Qwen large language model, to support fan interaction, media content management and event communications.

**Companies:** Alibaba Group
**Countries:** China, Hungary, United Kingdom

[Read the full story on South China Morning Post](https://www.scmp.com/sport/football/article/3355442/alibaba-group-signs-6-year-ai-deal-uefa-will-bring-360-replay-tech-major-events)

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