# 亞馬遜剛推出其最重要的視覺搜尋更新，為其購物應用程式帶來一系列新功能。

*genai · news · 2026-06-03 · Digital Trends*

## Key points

- 亞馬遜的搜尋欄現在在您輸入查詢時即時生成 AI 產品圖片。
- 亞馬遜 Lens 現已作為專用小工具出現在 iPhone 鎖定畫面上。
- Lens Live 利用相機即時掃描並以旋轉木馬方式呈現匹配產品。
- Circle to Search 讓用戶能在任何上傳的照片中隔離並搜尋特定物品。
- 用戶可在亞馬遜 Lens 上傳的圖片中添加描述文字，以精確搜尋結果。

Amazon just rolled out its most significant visual search update with a bunch of new features across its shopping app, covering everything from how you search to how you browse results. Every new visual search feature Amazon just added to its shopping app The search bar on Amazon app now generates AI product images in real time as you type, giving you a visual shorthand for products you cannot quite describe in words. Recommended Videos Amazon Lens has also arrived on the iPhone lock screen with a dedicated widget, letting you search for anything you spot in the real world without opening the app. Lens Live is a new AI-powered camera experience that instantly scans whatever your camera is pointed at and surfaces matching products in a swipeable carousel at the bottom of the screen. Visual Suggestions shows descriptive image filters below the search bar as you type a broad term like “flannel shirt,” letting you tap the closest match to instantly narrow your search results. Circle to Search lets you upload any photo to Amazon Lens and draw a circle around a specific item to find it directly, and resize, reposition, or shift focus to a different item entirely. Product videos now appear inside search results for home items, appliances, toys, and electronics, so you can watch before you click without ever leaving the results page. The More Like This button lets you tap any product image in search results to instantly surface similar items, useful when you love the look of something but want a different color, length, or style. To round things out, you can now add descriptive text to any image you upload to Amazon Lens, specifying details like brand, material, or dimensions to further narrow down results. Why this update matters Visual searches on Amazon have grown 70% year over year, and these new features are Amazon’s way of saying that typing keywords into a search bar is so last decade.

**Companies:** Amazon
**Countries:** United States

[Read the full story on Digital Trends](https://www.digitaltrends.com/phones/amazons-latest-visual-search-update-brings-circle-to-search-and-product-videos-to-your-app/)

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