# 社群媒體巨擘推出全新企業 AI 工具，將先於 Instagram 上線並全球擴展，為 Meta 整合旗下熱門應用的全面策略一環。

*genai · news · 2026-06-03 · Devdiscourse*

## Key points

- Meta 推出商業代理人 AI，用於自動化商業訊息中的排程與銷售。
- 該 AI 將先於 Instagram 上線，隨後擴展至 WhatsApp 與 Facebook 全球市場。
- Meta 初期將免費提供商業代理人，未來計劃推出付費高級功能。
- 全新商業代理人平台將允許企業打造符合需求的客製化 AI 代理人。
- 此平台設計用以整合 Meta 的 AI 與各種外部商業系統。

Meta Platforms has unveiled a sophisticated artificial intelligence agent aimed at revolutionizing business operations, marking the social media giant's strategic entry into the enterprise AI market. Announced at the Conversations conference in London, the new AI tool enhances existing business messaging services by offering capabilities such as scheduling and sales transactions automation. The introduction of the Business Agent, which will debut on Instagram and expand globally, is a clear indication of Meta's pursuit to rival AI leaders like OpenAI and Google. Businesses are set to access this robust tool free of charge initially, with premium options forthcoming, as part of Meta's comprehensive strategy to integrate across its popular apps, WhatsApp, Instagram, and Facebook. Beyond its immediate applications, Meta is also rolling out a 'Business Agent Platform' to equip enterprises with the ability to craft bespoke AI agents tailored to their operational needs. This platform is designed to interface with a multitude of external systems, further solidifying Meta's commitment to provide enterprise-grade support and customization tools for businesses worldwide. (With inputs from agencies.)

**Companies:** Meta Platforms
**Countries:** United Kingdom

[Read the full story on Devdiscourse](https://www.devdiscourse.com/article/technology/3929637-meta-platforms-targets-enterprise-ai-market-with-new-business-agent)

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