# 中國電動車製造商蔚來宣布籃球傳奇姚明為其全新旗艦SUV代言人。

*robotics, business · news · 2026-05-27 · Devdiscourse*

## Key points

- 蔚來任命姚明為其全新ES9旗艦SUV的全球大使。
- ES9現為中國最大電池電動SUV，象徵蔚來的技術雄心。
- 蔚來加強對高端車型及名人代言的重視，以推動國際成長。
- 近期發表顯示蔚來正瞄準海外市場擴展，因國內銷售趨於飽和。

In a strategic move to bolster its global presence, Chinese electric vehicle manufacturer NIO has announced basketball legend Yao Ming as the face of its new flagship SUV, the ES9. The launch marks a notable chapter as NIO introduces China's largest battery-electric SUV, underscoring its pursuit of international markets. As domestic sales plateau, Chinese automakers, including NIO, are pivoting towards premium models for enhanced profitability. NIO's strategy mirrors industry trends, leveraging celebrity endorsements and partnerships to elevate brand appeal worldwide—exemplified by Yao Ming's new role and Daniel Craig's association with BYD's Denza. NIO's ES9 boasts a capacious interior with cutting-edge technology, emphasizing comfort and innovation, highlighted during the Beijing launch by CEO William Li and Yao Ming. With notable growth in early 2023, NIO is poised to redefine luxury in the global EV sector, banking on strong overseas sales in the coming years. (With inputs from agencies.)

**Companies:** NIO
**Countries:** China

[Read the full story on Devdiscourse](https://www.devdiscourse.com/article/business/3923666-nio-teams-up-with-yao-ming-to-launch-chinas-largest-electric-suv)

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