# At Reach and across our entities we and our partners use information collected through cookies and other identifiers to improve experience.

*fintech · news · 2026-04-07 · Birmingham Live*

## Key points

- Reach allows users to opt out of data sale or sharing via a specific website button.
- User data preferences are browser specific and do not transfer across devices or browsers.
- Use of Reach's website constitutes acceptance of its cookie usage and privacy practices.
- Partners of Reach also collect information through cookies and device identifiers for advertising.

[Read the full story on Birmingham Live](https://www.birminghammail.co.uk/news/midlands-news/west-midlands-police-officer-handed-33730050)

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