# Joybuy, a Chinese online retailer, launched in the UK last month.

*business · news · 2026-04-07 · Daily Mail Online*

## Key points

- Joybuy launched in the UK with same-day delivery for over 17 million people and next-day elsewhere.
- Unlike AliExpress, Temu, and Shein, Joybuy does not host third-party sellers and stocks items itself.
- Joybuy operates UK distribution centers in Luton and Milton Keynes totaling over 90,000 square meters.
- Joybuy's app offers significant discounts and aggressive pricing to attract new UK customers.
- AliExpress's Brand+ offers a price guarantee and authenticity, but was more expensive in this test.

**Companies:** Amazon, Alibaba Group, JD.com, Joybuy, AliExpress
**Countries:** United Kingdom, China, United States

[Read the full story on Daily Mail Online](https://www.dailymail.co.uk/money/mailplus/article-15712147/Chinese-Amazon-rival-sells-CHEAPER-faster-UK-TOBY-WALNE-Joybuy-AliExpress-test.html)

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