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Apple set two revenue records in Q1 2026.
Apple captured 48% of global smartphone market revenue in Q1 2026, a new first-quarter record.
KEY POINTS
- Apple's Q1 2026 average selling price reached $908, despite stable iPhone pricing.
- Apple and Samsung were tied in unit shipment share at 21% each during Q1 2026.
- Overall smartphone average selling price rose 12% year over year to $399, mostly due to memory shortages.
- A substantial smartphone market recovery is not expected until late 2027 according to Counterpoint Research.
COMPANIES
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