# Apple set two revenue records in Q1 2026.

*business · news · 2026-05-06 · 9to5Mac*

## Key points

- Apple captured 48% of global smartphone market revenue in Q1 2026, a new first-quarter record.
- Apple's Q1 2026 average selling price reached $908, despite stable iPhone pricing.
- Apple and Samsung were tied in unit shipment share at 21% each during Q1 2026.
- Overall smartphone average selling price rose 12% year over year to $399, mostly due to memory shortages.
- A substantial smartphone market recovery is not expected until late 2027 according to Counterpoint Research.

**Companies:** Apple, Samsung, OPPO, Xiaomi, vivo
**Countries:** United States, South Korea, China

[Read the full story on 9to5Mac](https://9to5mac.com/2026/05/06/report-iphone-17-demand-helped-apple-hit-record-q1-smartphone-revenue/)

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