# Starbucks (SBUX) stock closed meaningfully higher on April 29 after the coffee specialist delivered a decisive earnings beat.

*business · news · 2026-04-30 · Barchart*

## Key points

- Starbucks customer traffic increased across all income and age groups, with Gen Z affinity at a five-year high.
- The Starbucks Rewards program reached 35.6 million active members, a 4% year-over-year increase.
- Delivery sales grew over 30%, and all ten top international markets showed positive comparable sales for the first time in nine quarters.
- SBUX’s adjusted operating margin improved by 180 bps to 8.7% following the rollout of the Siren Craft system.

**Companies:** Starbucks
**Countries:** United States

[Read the full story on Barchart](https://www.barchart.com/story/news/1628491/should-you-buy-sbux-stock-following-starbucks-blockbuster-q2-earnings)

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