# The program is expanding rapidly across the United States.

*business · news · 2026-04-30 · The Economic Times*

## Key points

- Walmart will have trained beauty experts in over 400 stores by the end of 2024.
- Beauty departments are being moved to the front of remodeled Walmart stores with displays for trending products.
- Walmart is adding premium brands like La Roche Posay and FHI Heat to its beauty offerings.
- Walmart is considering expanding expert roles to other departments, such as electronics.
- Walmart's beauty experts earn $14 to $35 per hour and do not apply makeup on customers.

**Companies:** Walmart
**Countries:** United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/news/international/business/walmarts-beauty-push-gets-personal-with-in-store-consultations/articleshow/130623175.cms)

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