robotics / news / / 7NEWS Australia
Ford Australia says it’s not concerned by the rise of Chinese auto brands including BYD, which outsold it again last month to finish second in the local sales race.
BYD outsold Ford in April 2026, achieving its highest-ever monthly sales in Australia.
KEY POINTS
- BYD's special shipment of 4810 vehicles arrives June 2 as part of a 30,000 vehicle push.
- BYD is only 677 sales behind Ford year-to-date and could overtake by end of 2026.
- Ford claims its local engineering gives it a long-term edge over Chinese brands' marketing-led tuning.
- Ford has added entry-level and V6 diesel options to Ranger and Everest partly in response to competition.
COMPANIES
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