# A pickup in sales of luxury vehicles would come as a reprieve for the brand.

*business · news · 2026-04-27 · Livemint*

## Key points

- JSW MG Motor's joint venture losses doubled to over ₹1,000 crore in 2024-25, despite crossing $1 billion revenue.
- JSW MG Motor now employs separate retail networks for its mass-market and luxury vehicles, similar to Toyota.
- Tata Motors and Hyundai plan to launch Avinya and Genesis luxury brands with dedicated retail channels by 2027.
- MG's 'MG Select' initiative has helped it become India's number two premium EV brand within eight months.

**Companies:** Toyota Kirloskar Motor, Tata Motors Passenger Vehicles Ltd, Hyundai Motor India Ltd, JSW MG Motor, Maruti Suzuki India Pvt. Ltd, BMW
**Countries:** India

[Read the full story on Livemint](https://www.livemint.com/companies/jsw-mg-motor-india-luxury-electric-vehicle-sales-strategy-rivals-tata-hyundai-11777287609705.html)

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