# Adidas reported stronger than expected first-quarter operating profit and sales.

*business · news · 2026-04-29 · Devdiscourse*

## Key points

- Adidas achieved a 16% increase in quarterly operating profit, exceeding analyst expectations.
- Early shipment of World Cup products drove a 14% Q1 growth and avoided supply issues.
- Apparel sales surged 31%, aided by local designs like Chinese New Year track jackets.
- Adidas experienced sales declines in several Middle East countries due to war-related store closures.

**Companies:** Adidas
**Countries:** Germany, Iran

[Read the full story on Devdiscourse](https://www.devdiscourse.com/article/business/3891031-update-5-adidas-gets-world-cup-boost-in-very-volatile-market)

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