# The Devil Wears Prada 2 has a merchandise line with a baffling collaborator: Target.

*business · news · 2026-04-09 · The Straits Times*

## Key points

- The Devil Wears Prada 2 launched a controversial merchandise line with Target featuring mass-produced apparel.
- It is unclear if the Target merchandise is officially backed by 20th Century Studios or a cash grab.
- John Galliano has signed a two-year creative partnership with Zara, debuting in September 2026.
- Galliano's Zara collaboration will involve re-authoring archive pieces and designing new seasonal collections.
- Old Navy released its own Devil Wears Prada capsule collection, receiving a more positive fan response than Target.

**Companies:** Target, Zara, Old Navy
**Countries:** United States, Singapore, Spain

[Read the full story on The Straits Times](https://www.straitstimes.com/life/style/what-is-with-the-devil-wears-prada-2s-target-collab-galliano-for-zara-and-luxury-going-mass)

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