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In 2025, Vivo, Oppo and Realme held a combined 42.5% market share in India’s smartphone market.
Xiaomi dropped out of India's top five smartphone brands in 2025 for the first time since 2015.
KEY POINTS
- Xiaomi's failure to scale local manufacturing partnerships like Vivo hurt its India competitiveness.
- Vivo, Oppo, and Realme now hold a combined 42.5% share of India's smartphone market, outpacing Xiaomi.
- Xiaomi's India margins remain thin—about 1%—hindering broader ecosystem expansion strategies.
- Xiaomi is shifting from high-volume strategies to value-for-experience positioning both globally and in India.
COMPANIES
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