# In 2025, Vivo, Oppo and Realme held a combined 42.5% market share in India’s smartphone market.

*business · news · 2026-05-06 · Livemint*

## Key points

- Xiaomi dropped out of India's top five smartphone brands in 2025 for the first time since 2015.
- Xiaomi's failure to scale local manufacturing partnerships like Vivo hurt its India competitiveness.
- Vivo, Oppo, and Realme now hold a combined 42.5% share of India's smartphone market, outpacing Xiaomi.
- Xiaomi's India margins remain thin—about 1%—hindering broader ecosystem expansion strategies.
- Xiaomi is shifting from high-volume strategies to value-for-experience positioning both globally and in India.

**Companies:** Apple, Samsung, Xiaomi, Vivo, Oppo, Realme, Dixon Technologies
**Countries:** India, China

[Read the full story on Livemint](https://www.livemint.com/companies/a-15-000-crore-wipeout-how-xiaomi-lost-india-s-smartphone-race-to-vivo-samsung-and-apple-11777909819584.html)

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