# Group sales grew 0.3 per cent on an organic basis in the three months to April.

*fintech · news · 2026-05-06 · The Irish Times*

## Key points

- Diageo's group sales grew 0.3 percent, defying an expected 2.3 percent decline last quarter.
- Sales in Latin America and Africa surged over 16 percent, driven by World Cup distributor stockpiling.
- North American sales dropped 9.4 percent, due to a 15.4 percent decline in spirits demand.
- CEO Dave Lewis plans to shift from premiumisation to focus on mass-market brands and lower prices.
- Lewis announced a new strategic push into ready-to-drink cocktails and mixed drinks last week.

**Companies:** Diageo
**Countries:** United States, Latin America, Africa, Europe

[Read the full story on The Irish Times](https://www.irishtimes.com/business/2026/05/06/diageo-posts-sales-boost-as-buyers-load-up-on-drinks-ahead-of-world-cup/)

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