# Jeff Blackburn is the new CEO of the Tennis Channel.

*business · news · 2026-04-30 · Deadline*

## Key points

- Tennis Channel has achieved record-breaking ratings and streaming signups during Jeff Blackburn's first year as CEO.
- Tennis Channel 2, originally a FAST channel, is increasingly being picked up by cable providers as a second network.
- The company is shifting from outsourcing tech to building an internal software engineering team for improved product control.
- Major tournament rights for Tennis Channel are locked up by others until at least 2028 for the Australian Open and 2034-2035 for the others.
- Over 20% of Tennis Channel's Miami tournament audience watched via streaming, with expectations to reach 50% soon.

**Companies:** Amazon, Sinclair, Oracle, Paramount, Tennis Channel
**Countries:** United States, Spain, Germany, United Kingdom, France

[Read the full story on Deadline](https://deadline.com/2026/04/tennis-channel-ceo-jeff-blackburn-amazon-entertainment-1236867868/)

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