business / news / / LBC
FTSE 100 firm said buoyant demand for Guinness in the UK and Ireland helped drive a rise in sales in Europe.
Diageo's organic sales increased by 0.3% in Q1 2024, against analyst expectations of a decline.
KEY POINTS
- High single-digit sales declines in North America were offset by strong growth in Europe, LAC, and Africa.
- Guinness sales drove an 8.8% rise in organic net sales in Europe to $1.05 billion for the quarter.
- Diageo cited Easter timing and advance World Cup sales as contributors to growth outside North America.
- Despite ongoing challenges, Diageo reaffirmed its fiscal 2026 guidance in the trading update.
COMPANIES
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