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Adobe announced 13 years ago that it would be shifting from Creative Suite to Creative Cloud.
Adobe shifted its PR strategy, replacing artist-focused outreach with business-to-business corporate communications.
KEY POINTS
- Product managers and engineers are no longer publicly accessible; executives without software experience represent Adobe instead.
- Adobe's focus shifted from individual users to large corporate clients, eroding its creative community ties.
- The creative software industry—including Apple, Blackmagic, and Canva—has formed a new, coordinated front against Adobe.
- Adobe’s stock has fallen 53% in five years, reflecting lost support from both users and shareholders.
COMPANIES
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