# Adobe announced 13 years ago that it would be shifting from Creative Suite to Creative Cloud.

*business · news · 2026-04-18 · PetaPixel*

## Key points

- Adobe shifted its PR strategy, replacing artist-focused outreach with business-to-business corporate communications.
- Product managers and engineers are no longer publicly accessible; executives without software experience represent Adobe instead.
- Adobe's focus shifted from individual users to large corporate clients, eroding its creative community ties.
- The creative software industry—including Apple, Blackmagic, and Canva—has formed a new, coordinated front against Adobe.
- Adobe’s stock has fallen 53% in five years, reflecting lost support from both users and shareholders.

**Companies:** Adobe, Apple, Blackmagic, Canva
**Countries:** United States

[Read the full story on PetaPixel](https://petapixel.com/2026/04/18/adobe-has-run-out-of-allies/)

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Canonical: https://newsio.io/n/e4945c45-0602-41fc-84d0-8d6f01bae30b/adobe-announced-13-years-ago-that-it-would-be-shifting-from-creative-suite-to-cr
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