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Semrush launched a Brand Visibility Framework at Adobe Summit.
Semrush's Brand Visibility Framework introduces 'Agentic Search Optimisation' to measure brand presence across AI agents.
KEY POINTS
- 62% of brands are 'technically invisible' to generative AI despite heavy traditional SEO investment.
- Only 8-12% overlap exists between brands visible in AI-generated answers and top traditional search results.
- Semrush’s AI product ARR grew 850% to $38 million, highlighting rising demand for AI-focused optimization tools.
- The framework uses data from 213 million LLM prompts, mapping how brands appear in ChatGPT, Gemini, and Perplexity.
COMPANIES
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