# Semrush launched a Brand Visibility Framework at Adobe Summit.

*business · news · 2026-04-20 · TNW*

## Key points

- Semrush's Brand Visibility Framework introduces 'Agentic Search Optimisation' to measure brand presence across AI agents.
- 62% of brands are 'technically invisible' to generative AI despite heavy traditional SEO investment.
- Only 8-12% overlap exists between brands visible in AI-generated answers and top traditional search results.
- Semrush’s AI product ARR grew 850% to $38 million, highlighting rising demand for AI-focused optimization tools.
- The framework uses data from 213 million LLM prompts, mapping how brands appear in ChatGPT, Gemini, and Perplexity.

**Companies:** Adobe, Semrush
**Countries:** United States

[Read the full story on TNW](https://thenextweb.com/news/semrush-brand-visibility-framework-ai-search)

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