# Christopher Nassetta, CEO of the Hilton hotel chain, said the hospitality economy might be curving into a C-shape.

*business · news · 2026-04-29 · Fortune*

## Key points

- Hilton CEO Christopher Nassetta forecasts rising demand from middle-class travelers, challenging industry luxury focus.
- Hilton's revenue per room has become less dependent on upscale offerings, with mid-market brands performing strongly.
- Other major hotel and airline brands are shifting resources toward premium offerings, sidelining budget options.
- Hilton's middle-market brands, like Hampton Inn and Home2 Suites, saw strong revenue growth in early 2025.
- Hilton plans to expand by 527,000 new rooms worldwide by 2026, a 5% year-over-year increase.

**Companies:** Hilton, Delta, United, Marriott International, Hyatt
**Countries:** United States

[Read the full story on Fortune](https://fortune.com/2026/04/29/hilton-c-shaped-economy-benefits-middle-market/)

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