# ServiceNow Inc. (NYSE:NOW) on Monday outlined a path to more than $30 billion in annual subscription revenue by 2030.

*business · news · 2026-05-05 · Benzinga*

## Key points

- ServiceNow projects over $30 billion in subscription revenue by 2030, driven by AI initiatives.
- AI-related reasoning accounts for less than 10% of ServiceNow's cost to serve customers.
- ServiceNow's Now Assist annual contract value is expected to exceed $1.5 billion by year-end 2026.
- ServiceNow anticipates maintaining gross margins above 80% even with increased AI adoption.
- Morgan Stanley estimates AI could add $400 billion to enterprise software by 2028.

**Companies:** ServiceNow Inc.

[Read the full story on Benzinga](https://www.benzinga.com/markets/tech/26/05/52273085/servicenow-sets-30-billion-subscription-revenue-target-by-2030-as-ai-led-growth-strategy-accelerates)

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