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PepsiCo is rolling out new packaging across its food brands, including Lay's, Kurkure, and Doritos.
PepsiCo is introducing new packaging for Lay's, Kurkure, and Doritos to highlight clean labels.
KEY POINTS
The updated packaging specifically communicates the absence of artificial flavours and colours.
Product recipes and tastes remain unchanged despite the new ingredient transparency efforts.
PepsiCo India plans a Rs 5,700 crore investment to boost manufacturing by 2030.
PepsiCo is rolling out new packaging across its food brands, including Lay's, Kurkure, and Doritos, to clearly communicate the absence of artificial flavours and colours. This aligns with a rising consumer demand for ingredient transparency at the point of purchase.
The company's statement highlights that the updated packaging will maintain familiar tastes and quality while promoting informed choices. Saakshi Verma Menon, Chief Marketing Officer, emphasized that PepsiCo India focuses on transparency and consumer trust without altering product recipes. This initiative comes as part of broader investments, including a significant Rs 5,700 crore by 2030 to enhance manufacturing capabilities.
(With inputs from agencies.)