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Morgan Stanley is rolling out crypto trading on its E*Trade platform.
Morgan Stanley is piloting crypto trading on E*Trade with 50 basis points fees, undercutting rivals.
KEY POINTS
- The service will expand to all 8.6 million E*Trade users later in 2024.
- Morgan Stanley is seeking a national trust bank charter to directly custody digital assets.
- The bank is considering tokenized equity trading and crypto-to-ETF conversion services this year.
- These initiatives reflect a strategy to bypass existing crypto service intermediaries like Coinbase and Robinhood.
COMPANIES
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