# India’s e-commerce ecosystem is undergoing a fundamental rewire to reach $250 billion by 2030 from $90 billion at present.

*business · news · 2026-04-08 · The Hindu*

## Key points

- Gen Z will account for 45% of India's online spend by 2030, per Google-Deloitte report.
- Creators are projected to influence 30% of total retail spend, onboarding 60 million new buyers.
- Live Commerce is expected to become an $8 billion sector, driven by Gen Z adoption.
- Quick Commerce will expand beyond urban areas, with Tier 2+ cities driving 30% of the market.
- AI is forecasted to boost retail profitability by 30–35% through hyper-personalisation and efficiency.

**Companies:** Google, Deloitte
**Countries:** India

[Read the full story on The Hindu](https://www.thehindu.com/business/indias-e-com-ecosystem-undergoing-a-fundamental-rewire-to-reach-250-bn-by-2030-google-deloitte-research/article70835106.ece)

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