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Jill Cress will be Babylist's chief marketer starting next month.
Babylist achieved 45% revenue growth last year, reaching $750 million in revenue.
KEY POINTS
- Jill Cress, former Mastercard and National Geographic executive, will become Babylist's first CMO next month.
- Babylist is expanding from online to physical retail, opening a large SoHo location this summer.
- Babylist plans to IPO in 2027, with Cress leading brand growth ahead of the offering.
- Babylist's business model includes both direct sales and affiliate links to major and niche retailers.
COMPANIES
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