# Jill Cress will be Babylist's chief marketer starting next month.

*business · news · 2026-04-07 · Adweek*

## Key points

- Babylist achieved 45% revenue growth last year, reaching $750 million in revenue.
- Jill Cress, former Mastercard and National Geographic executive, will become Babylist's first CMO next month.
- Babylist is expanding from online to physical retail, opening a large SoHo location this summer.
- Babylist plans to IPO in 2027, with Cress leading brand growth ahead of the offering.
- Babylist's business model includes both direct sales and affiliate links to major and niche retailers.

**Companies:** Babylist, H&R Block
**Countries:** United States

[Read the full story on Adweek](https://www.adweek.com/brand-marketing/mastercard-and-paypal-veteran-jill-cress-is-babylists-first-cmo/)

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