# Rising costs of plastics and memory chips are forcing brands to raise prices.

*business · news · 2026-04-18 · The Economic Times*

## Key points

- Electronics prices will rise for the third time in four months by end of April.
- Mobile phones may see a 10-15% price increase, the highest among electronics categories.
- AI application demand is driving up memory chip prices, impacting laptops, smartphones, and TVs.
- AC and TV price hikes have erased the GST cut benefits for these products in India.
- Daily essentials like soaps now face price and pack size changes due to palm oil cost spikes.

**Companies:** Haier India, Blue Star, Wipro Consumer Care
**Countries:** India

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/industry/cons-products/durables/coming-soon-price-hike-round-3-in-four-months-for-durables/articleshow/130342574.cms)

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