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Bank is the first brand to hold a standalone banking sponsorship with the NFL in 30 years.
U.S. Bank is the NFL's first standalone banking sponsor in 30 years.
KEY POINTS
- The NFL split its payments sponsorship into three categories, increasing total sponsorship value.
- American Express replaced Visa as the NFL's payments partner, paying up to $950 million over seven years.
- U.S. Bank will launch the Financial Edge program to support NFL players' financial literacy.
- PayPal is the leading candidate for the NFL's new peer-to-peer banking sponsorship.
COMPANIES
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