# Bank is the first brand to hold a standalone banking sponsorship with the NFL in 30 years.

*business · news · 2026-04-07 · Adweek*

## Key points

- U.S. Bank is the NFL's first standalone banking sponsor in 30 years.
- The NFL split its payments sponsorship into three categories, increasing total sponsorship value.
- American Express replaced Visa as the NFL's payments partner, paying up to $950 million over seven years.
- U.S. Bank will launch the Financial Edge program to support NFL players' financial literacy.
- PayPal is the leading candidate for the NFL's new peer-to-peer banking sponsorship.

**Companies:** U.S. Bank, American Express
**Countries:** United States

[Read the full story on Adweek](https://www.adweek.com/brand-marketing/nfl-us-bank-sponsor-wealth/)

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