# Toyota has had its Lexus brand for 36 years.

*business · news · 2026-04-13 · The Independent*

## Key points

- BYD has launched its Denza brand in Paris, focusing on the fastest-charging electric cars.
- Lucid's Gravity won the 2024 World Luxury Car award, beating Volvo and Cadillac.
- Lucid's next model, the Cosmos, will be a mid-sized EV rivaling the BMW iX3.
- Lucid's technology is expected to appear in future electric Aston Martins.
- Lucid's Cosmos may be built in Saudi Arabia at its new plant, backed by the Public Investment Fund.

**Companies:** Toyota, BMW, Volvo, Nissan, Mercedes-Benz, Audi, Lucid, Hyundai, Jaguar, Stellantis, Cadillac, BYD, Denza, Nio, Chery, SAIC
**Countries:** China, United Kingdom, Germany, United States, Saudi Arabia

[Read the full story on The Independent](https://www.independent.co.uk/cars/electric-vehicles/bmw-mercedes-audi-car-rivals-luxury-evs-b2956678.html)

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