# LKP Finance acquires stake in Gyftr, signals shift to digital payments and rewards platform.

*fintech · news · 2026-01-07 · CNBC TV18*

## Key points

- LKP Finance is surrendering its NBFC licence to fully transition into a fintech platform.
- LKP Finance now owns a 22% stake in Mufin Pay, which wholly owns Gyftr.
- A new licensing application aims to unify LKP Finance’s branding with Gyftr’s digital rewards platform.
- Gyftr’s digital gift cards and incentives will directly integrate with Mufin Pay’s licensed payment rails.
- India’s loyalty and rewards market is projected to surpass $65 billion by 2030.

**Companies:** LKP Finance, Gyftr
**Countries:** India

[Read the full story on CNBC TV18](https://www.cnbctv18.com/market/lkp-finance-acquires-stake-in-gyftr-shift-to-digital-payments-rewards-platform-ws-l-19815918.htm)

---

Canonical: https://newsio.io/n/d1eb19d6-9223-4cb4-88c3-48cf81d66f11/lkp-finance-acquires-stake-in-gyftr-signals-shift-to-digital-payments-and-reward
Summarized by Newsio from CNBC TV18. https://newsio.io/how-it-works