business / news / / Fortune
After years of inflation, consumers are more price-sensitive, more willing to compare.
P&G is prioritizing product innovation over broad price hikes to maintain pricing power.
KEY POINTS
- The new Tide formula is its largest upgrade in 25 years, with prices held steady.
- P&G expects rising tariffs, commodities, and investment costs to cut full-year EPS.
- Middle East oil prices may create a $1 billion annual earnings headwind for P&G by 2027.
- Despite cost pressures, P&G reported $21.2 billion in net sales, beating Wall Street estimates.
COMPANIES
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