business / news / / CBC.ca
PepsiCo, Gatorade's parent company, wants to broaden its reach to non-athletes.
Gatorade is pivoting its marketing focus to include non-athletes seeking everyday hydration solutions.
KEY POINTS
- Gatorade will introduce Longer Lasting, a new drink with glycerin and electrolytes, next year.
- 60% of consumers buying sports drinks are non-athletes seeking functional benefits like hydration and energy.
- Unit sales of sports drink mixes rose nearly 20% in the year ending March 22, outpacing bottled water.
- Gatorade Lower Sugar, aimed at non-athletes, is one of the company's biggest recent sellers.
COMPANIES
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