# Strong start was due to a 10 per cent rise in terms of ad volumes witnessed in the first four matches of the ongoing IPL season compared to the same phase in.

*business · news · 2026-04-10 · The Hindu Business Line*

## Key points

- IPL 2026 saw a 3% dip in TV ad volumes over the first 13 matches versus 2025.
- A rain-abandoned match and lower afternoon ad intensity contributed to the decline in ad volumes.
- There was a 22% narrower category mix and 31% fewer advertisers compared to last season.
- Google led with a 13% share of ad volumes, topping all advertisers in the first 13 matches.
- The top five ad categories accounted for 45% of total ad volumes during this period.

**Companies:** Google, Reliance Consumer Products, Havells India, Vishnu Packaging, KP Pan Foods
**Countries:** India

[Read the full story on The Hindu Business Line](https://www.thehindubusinessline.com/companies/ipl-2026-ad-volume-witness-marginal-dip-in-first-13-matches/article70848163.ece)

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