# Google has so far not put ads in its Gemini AI app, but it's not ruling it out.

*genai · news · 2026-04-29 · Business Insider*

## Key points

- Google has not ruled out introducing ads in its standalone Gemini AI app in the future.
- Current ad placement is limited to AI Mode and AI Overviews, not the Gemini app itself.
- Subscription plans for Gemini remain a key focus over advertising, according to Google's business leadership.
- Google views successful ad formats in AI Mode as potentially transferable to the Gemini app.

**Companies:** Google, OpenAI, Anthropic
**Countries:** United States

[Read the full story on Business Insider](https://www.businessinsider.com/google-gemini-ads-plan-ai-mode-2026-4)

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