business / news / / The Economic Times
Tesco is joining forces with US software group Adobe.
Tesco is partnering with Adobe to integrate AI with its Clubcard loyalty data.
KEY POINTS
- Adobe engineers will work directly with Tesco's personalisation and AI teams.
- The collaboration aims to accelerate personalised marketing and content across all Tesco channels.
- Tesco's Clubcard scheme covers over 24 million UK households, providing a vast data source for AI.
COMPANIES
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