# Tesco is joining forces with US software group Adobe.

*business · news · 2026-04-13 · The Economic Times*

## Key points

- Tesco is partnering with Adobe to integrate AI with its Clubcard loyalty data.
- Adobe engineers will work directly with Tesco's personalisation and AI teams.
- The collaboration aims to accelerate personalised marketing and content across all Tesco channels.
- Tesco's Clubcard scheme covers over 24 million UK households, providing a vast data source for AI.

**Companies:** Adobe, Tesco
**Countries:** United Kingdom, United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/tech/artificial-intelligence/tesco-partners-with-adobe-to-ramp-up-aidriven-personalised-marketing/articleshow/130237241.cms)

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