# French luxury group Hermes has reported a weaker than anticipated first-quarter sales performance.

*business · news · 2026-04-15 · Devdiscourse*

## Key points

- Hermes reported first-quarter sales growth of 6%, below the expected 7.1%.
- Geopolitical tensions in the Middle East, including the Iran war, directly impacted Hermes' sales.
- Tourist declines in shopping hotspots like Paris led to fewer purchases of Birkin and Kelly bags.
- Hermes' CFO confirmed the Middle East experienced the most significant sales declines in March.

**Companies:** Hermes
**Countries:** France, Iran

[Read the full story on Devdiscourse](https://www.devdiscourse.com/article/business/3874339-hermes-feels-the-impact-sales-drop-amid-middle-east-tensions)

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