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Albertsons Media Collective gathers data from more than 36 million weekly shoppers.
Google will integrate Albertsons' first-party shopper data into Google and YouTube ad campaigns.
KEY POINTS
- Advertisers can now access SKU-level sales reporting to measure the effect of specific ads.
- Albertsons' data enables more precise targeting of high-intent shoppers based on actual activity.
- This partnership allows ad performance to be linked directly to real product sales outcomes.
COMPANIES
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