# Albertsons Media Collective gathers data from more than 36 million weekly shoppers.

*business · news · 2026-04-27 · Social Media Today*

## Key points

- Google will integrate Albertsons' first-party shopper data into Google and YouTube ad campaigns.
- Advertisers can now access SKU-level sales reporting to measure the effect of specific ads.
- Albertsons' data enables more precise targeting of high-intent shoppers based on actual activity.
- This partnership allows ad performance to be linked directly to real product sales outcomes.

**Companies:** Google, Albertsons Companies
**Countries:** United States

[Read the full story on Social Media Today](https://www.socialmediatoday.com/news/google-offers-new-first-party-shopper-data-integration/818629/)

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