# BMW Group India leads quarterly registrations over Mercedes-Benz as luxury car demand plateaus.

*business · news · 2026-04-06 · Business Standard*

## Key points

- BMW India surpassed Mercedes-Benz India in Q1CY26 registrations with 4,944 units versus 4,863 units.
- BMW registered 1,033 luxury EVs in Q1CY26, far ahead of Mercedes-Benz's 300 EVs.
- Luxury car market growth plateaued, with total Q1CY26 registrations nearly flat at 13,336 units.
- BMW expanded into emerging cities, attracting new affluent buyers beyond traditional metro markets.
- Luxury EV segment grew 21 percent year-on-year in Q1CY26, reaching 1,484 units registered.

**Companies:** BMW Group India, Mercedes-Benz India, Jaguar Land Rover, Volvo, Porsche
**Countries:** India

[Read the full story on Business Standard](https://www.business-standard.com/companies/news/bmw-overtakes-mercedes-in-q1-as-luxury-car-market-shows-flat-growth-126040601005_1.html)

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