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Uber, DoorDash, and Instacart largely beat quarterly expectations this week.
Uber's $96-a-year Uber One program members now account for about half of all app bookings.
KEY POINTS
- Uber introduced Uber Elite, an invite-only luxury ride service with professional drivers for high-paying users.
- DoorDash saw increased DashPass memberships and gained significant traction among wealthy baby boomer customers last year.
- Instacart retailers offering in-app pricing identical to in-store prices are outperforming those with marked-up prices.
- Uber's 'barbell' strategy targets both cost-conscious and affluent users with tailored services.
COMPANIES
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