# Uber, DoorDash, and Instacart largely beat quarterly expectations this week.

*business · news · 2026-05-09 · Business Insider*

## Key points

- Uber's $96-a-year Uber One program members now account for about half of all app bookings.
- Uber introduced Uber Elite, an invite-only luxury ride service with professional drivers for high-paying users.
- DoorDash saw increased DashPass memberships and gained significant traction among wealthy baby boomer customers last year.
- Instacart retailers offering in-app pricing identical to in-store prices are outperforming those with marked-up prices.
- Uber's 'barbell' strategy targets both cost-conscious and affluent users with tailored services.

**Companies:** Uber, DoorDash, Lyft, Instacart
**Countries:** United States

[Read the full story on Business Insider](https://www.businessinsider.com/uber-doordash-boost-earnings-with-high-income-users-2026-5)

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